There are multiple reasons for why you need to leverage the CRM in the right way. Some of them are: better productivity, higher revenue, enhanced user engagement, time and cost saving. Of course, stepping into the world of CRM for the first time and making it work isn’t always easy, that is unless you leverage the power of CRM rightly.
Today, it’s all about the data.
What pages did they visit?
What articles did they read?
What did they recently purchase?
What promotion emails did they click on?
What is the frequency of their visit to a particular website?
These are the stats that drive your business.
Getting this customer data and turning it into actionable insights… it’s not creepy, it’s smart. It means that you care about your customers.
CRM helps you collect all the information at a place acting as one source of truth. Having access to this doesn’t hand you a golden ticket to overnight revenue increment. This data should be continuously used and monitored to improve sales and marketing methods to improve deal close rates and increase customer value.
Spawning the remarkable cross-platform processes accessing the data is one thing and sharing it across platforms is another.
Both should go hand-in-hand. All the departments like sales, marketing, commerce and service must be able to collaborate and work on the data collected. CRM usually
gives you the ability to create domain specific processes like Sales Process, Service Process, Workflows and other integrated processes as well.
A typical high end CRM also provides you with a full fledged analytical functionality, it will also let you integrate third party analytical tools for more insights.
Whether you are not using a CRM or you already have a little bit of CRM
implemented in your business, it’s worth investigating if the existing tools and
software are holding you back. Since it is cloud based, scaling is one of the most
important features offered by most CRMs. Whether you need a CRM for 50 users
or 50000 users, it can adapt to your business faster. This is the kind of flexibility that CRM brings to your business.
Like software development, running a business can get tricky due to the changing
aspects to accommodate the current scenario. Thanks to cloud based CRMs, you
can upscale or downscale at any given time depending on the business
requirement.Running a business smoothly requires close to 100% uptime. An
optimal CRM solution will have nearly 0 downtime and ensures consistent uptime
all round the clock and provides seamless performance and feature upgrades.